In recent years Disney hasn’t had a big role to play in the live-action, big-budget feature film business. The Mouse House has had successes with its National Treasure franchise and did okay with Tron: Legacy over the holidays a year and a half ago. After seeing the marketing for John Carter and comparing it with the finished product, however, it’s clear that Disney had no idea how to market this entertaining, family-friendly action adventure.

Let’s take a closer look… [Read more…]